Tatheer
A redesigned landing page, advertiser dashboard, and the design system tying them together. Six inconsistent surfaces, turned into one coherent product.
Landing page, dashboard, and influencer tools — each built separately over years, and it showed.
Six surfaces, six visual languages. A dated landing page lost advertisers before they ever reached the dashboard.
A landing page that converts, a modern dashboard, and a design system the team actually adopts.
Owned the landing page and design system end-to-end; partnered on dashboard and influencer UX.
Auditing before designing anything new.
Two weeks auditing every button, card, and table across six surfaces — before designing anything new.
140+ existing patterns catalogued down to 30 core components.
Landing page tested against five sequential variants.
Paired with engineers so code and Figma shipped together.
Ran an adoption workshop instead of just shipping docs.
Thirty components, one source of truth.
One type scale, an 8px grid, one color system — a brand update now touches one file, not six.
Where the redesign shows up most.
Small calls that added up.
Hero leads with one outcome, not a feature list.
Dashboard tables share one row and filter pattern.
Component usage guidance lives right in Figma.
Onboarding cut from seven screens to three.
Getting a team to actually adopt a system.
Three squads, three sets of component habits — a system only works if people use it. New features required the system; legacy screens migrated gradually, so it had to earn adoption, not mandate it.